Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• When conducting research interviews, how many should we try to conduct?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What’s the difference between “hard” and “soft” value-drivers?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Why don't more B2B companies measure and utilize price elasticity?
• How can I tell if a customer is defecting early enough to do something about it?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?