Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Should we be able to command a price premium for every value-gap we identify?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What is a "Steady State" customer defection and how do I spot it?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should I give my salespeople a specific price, or is a range OK?
• Can just measuring something cause it to improve?
• Can pricing analysts be taught the softer skills they need to be successful?