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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • If we spot a potential customer defection early enough, can we turn it around?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should we be able to command a price premium for every value-gap we identify?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What is a "Steady State" customer defection and how do I spot it?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Should I give my salespeople a specific price, or is a range OK?
  • Can just measuring something cause it to improve?
  • Can pricing analysts be taught the softer skills they need to be successful?

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