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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What if our competitors are outperforming us on every value-driver that really matters?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What are the different buyer types we might be negotiating with?
  • How can pricing skills be applied to other profitable problems?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Aren't pricing outliers always a bad thing?
  • Why is accurate price segmentation so important?
  • How can I tell if a customer is defecting early enough to do something about it?
  • My company seems to love platitudes. How do I get others to focus on real messages?

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