Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we spot a potential customer defection early enough, can we turn it around?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Should we be able to command a price premium for every value-gap we identify?
- Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What is a "Steady State" customer defection and how do I spot it?
- What if our competitors are outperforming us on every value-driver that really matters?
- Should I give my salespeople a specific price, or is a range OK?
- Can just measuring something cause it to improve?
- Can pricing analysts be taught the softer skills they need to be successful?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Five Strategies for Better Price Segmentation
A video guide that explores five strategies and considerations to make your price segmentation more powerful and profitable.
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Boosting ASPs (Average Selling Prices) to Drive Profitability
The use of averages are as common in business as they are in sports. Average selling prices (ASPs), however, can hide a lot of profitable truths. In this case study, Peter Maniscalco reveals how one building materials company dug deeper to find profitable opportunities.
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The B2B Pricing Capability Self-Assessment
To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.
View This Tool -
Pricing for Customer Lifetime Value
In B2B, retaining good customers over time is essential for survival. That's why Customer Lifetime Value (CLV) has become such an important metric. So what do B2B pricers really need to understand about CLV?
View This Webinar
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