Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What’s the difference between “hard” and “soft” value-drivers?
- Why would a B2B customer defect if they are saying they're satisfied?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What's the difference between pricing analytics and optimization?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- How can we see the customer spend that we aren't getting?
- Aren't pricing outliers always a bad thing?
- Can you tell, in advance, whether a promotional discount will work?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Pricing Through Uncertainty
As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?
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Making Sense of Pricing Technology
Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.
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Leveraging Price Testing
What do you need to know about the state of price testing in B2B environments? Which methods are best? And more importantly, how can you leverage these powerful concepts in your situation?
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Anticipating Competitors' Pricing Moves
Your competitors' pricing actions (and reactions) add even more complexity to pricing. So what can you do to anticipate competitive moves and prevent them from spoiling your pricing efforts?
View This Webinar
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