Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Breaking Out of the Pricing Box

Learn How to Influence the Departments that Can Make or Break Your Pricing Efforts

Effective pricing in B2B almost always involves coordination between marketing, sales, product management, and even accounting. And the more you know about other areas, the easier it’s going to be to have a positive impact. In this recorded training session, you will learn:

  • How everything is inter-connected and why it's so important to have influence over the decisions being made elsewhere.
  • The five personal and professional benefits that typically result from broadening your understanding and influence.
  • What you can do to influence inside and outside sales to do a better job of pricing, discounting, and capturing value.
  • Why marketing communication struggles to communicate value in a compelling way and how you can help.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Price Segmentation Attributes

    When developing a price segmentation model, it's not always easy to identify the attributes that matter most. In this session, we review core concepts, explore various attributes, and walk thru a basic development process.

    View This Webinar

  • Understanding How B2B Pricing Is Different

    It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.

    View This Guide

  • Pricing Process Improvement

    In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.

    View This Webinar

  • Anticipating Competitors' Pricing Moves

    Your competitors' pricing actions (and reactions) add even more complexity to pricing. So what can you do to anticipate competitive moves and prevent them from spoiling your pricing efforts?

    View This Webinar