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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why are salespeople so quick to offer discounts?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between pricing analytics and optimization?
  • What is a "Steady State" customer defection and how do I spot it?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What does a real price segment look like? What defines it?
  • Can you measure price elasticity through channels?
  • Should I give my salespeople a specific price, or is a range OK?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

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  • Pricing Through Uncertainty

    As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

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  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

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  • Seven Strategies for Boosting Margin Dollars

    It's good to have a few strategies close at hand that are effective at boosting margin dollars without a lot of time and effort. This video guide explains seven simple solutions that can make a big difference to profitability.

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