Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why don't more B2B companies measure and utilize price elasticity?
• How can product packaging be leveraged to increase profitability?
• Are there other profitable growth drivers a pricing team could focus on?
• Should we be able to command a price premium for every value-gap we identify?
• Why is customer retention so much more important in B2B than in B2C?
• What's the difference between defection detection and customer retention?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Why would a B2B customer defect if they are saying they're satisfied?
• Should I give my salespeople a specific price, or is a range OK?