Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- How does internal marketing relate to change management?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Does price elasticity really exist in B2B markets?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Aren't pricing outliers always a bad thing?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Should we be able to command a price premium for every value-gap we identify?
- How can we see the customer spend that we aren't getting?
- What is a "Steady State" customer defection and how do I spot it?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Creating More Powerful Sales Proposals
An interview with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
Earning Pricing a Seat At the Table
In this session, learn about bridging the gap between just executing the plans that are handed down to actually having a hand in developing those plans.
View This Webinar -
Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide
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