Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the growth paths that other pricing groups are taking?
• Why are the early signs of customer defection so difficult to spot?
• Why are salespeople so quick to offer discounts?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• How does internal marketing relate to change management?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What does a real price segment look like? What defines it?
• What's the difference between pricing analytics and optimization?
• Should we use current or potential LTV in our segmentation?