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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Can just measuring something cause it to improve?
  • Should we use current or potential LTV in our segmentation?
  • How do I know if my value messages are really "strategic"?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What are some good ways to talk about price/volume tradeoffs?
  • What types of attributes should we think about for price segmentation?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?

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  • Leveraging Price Testing

    What do you need to know about the state of price testing in B2B environments? Which methods are best? And more importantly, how can you leverage these powerful concepts in your situation?

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  • New Benchmarks for Pricing Excellence in B2B

    In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

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