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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How does internal marketing relate to change management?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Does price elasticity really exist in B2B markets?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Aren't pricing outliers always a bad thing?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Should we be able to command a price premium for every value-gap we identify?
  • How can we see the customer spend that we aren't getting?
  • What is a "Steady State" customer defection and how do I spot it?

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