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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are salespeople so quick to offer discounts?
  • Why is customer retention so much more important in B2B than in B2C?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Aren't people usually the root-causes behind most pricing problems?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What's the difference between pricing analytics and optimization?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's the difference between defection detection and customer retention?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • Diagnosing Pricing Problems

    When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.

    View This Webinar

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar