Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• If we spot a potential customer defection early enough, can we turn it around?
• Does price elasticity really exist in B2B markets?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Can just measuring something cause it to improve?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Why are the early signs of customer defection so difficult to spot?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How can we see the customer spend that we aren't getting?
• Should I give my salespeople a specific price, or is a range OK?