Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• Should I give my salespeople a specific price, or is a range OK?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Does price elasticity really exist in B2B markets?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How does internal marketing relate to change management?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?