Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good ways to talk about price/volume tradeoffs?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Should we be able to command a price premium for every value-gap we identify?
• Should we use current or potential LTV in our segmentation?
• What are the growth paths that other pricing groups are taking?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What's the difference between defection detection and customer retention?