Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our competitors are outperforming us on every value-driver that really matters?
- Should I give my salespeople a specific price, or is a range OK?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Does price elasticity really exist in B2B markets?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- How does internal marketing relate to change management?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Business-to-Business Price Elasticity
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
View This Webinar -
Tackling Sales Comp to Drive Pricing Excellence
In this expert interview, Bob Vezeau, the Vice President of Strategic Pricing at WestRock, discusses his experiences redesigning the company's sales compensation platform to better align with pricing excellence.
View This Interview -
Developing Better Relationships with the Sales Team
Sales and pricing will rarely see eye to eye. Greg Preuer, Director of Pricing at Cooper Lighting, shares his experiences on how he's been able to work more effectively with the sales team.
View This Interview
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