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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can we get ahold of competitors' price lists?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should we use current or potential LTV in our segmentation?
  • How can pricing skills be applied to other profitable problems?
  • Should we be able to command a price premium for every value-gap we identify?
  • How would we know which value packages or bundles make sense to create?
  • Why don't more B2B companies measure and utilize price elasticity?
  • When conducting research interviews, how many should we try to conduct?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How do you "normalize" your pricing to something else?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • Using Pricing Analysis to Drive More Growth

    Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.

    View This Webinar