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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Why is customer retention so much more important in B2B than in B2C?
  • Why are salespeople so quick to offer discounts?
  • What are the different buyer types we might be negotiating with?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • Avoiding the Top 10 Pricing Mistakes

    You're going to make mistakes. But if you can avoid the biggest mistakes, you're definitely rigging the game in your favor. In this on-demand webinar, learn about the top 10 mistakes that other pricing groups have made along the way.

    View This Webinar

  • The B2B Pricing Blueprint

    In this webinar, we'll explore strategic insights and lessons learned from experienced professionals to build...or rebuild...highly effective B2B pricing functions based on today's best practices.

    View This Webinar