Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What role should lifetime value play in our pricing segmentation?
• Why don't more B2B companies measure and utilize price elasticity?
• Should we be able to command a price premium for every value-gap we identify?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are some good ways to talk about price/volume tradeoffs?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Why is customer retention so much more important in B2B than in B2C?
• How can pricing skills be applied to other profitable problems?
• What is a "Steady State" customer defection and how do I spot it?