Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• How do I know if my value messages are really "strategic"?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if our competitors are outperforming us on every value-driver that really matters?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Why are the early signs of customer defection so difficult to spot?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What are the growth paths that other pricing groups are taking?