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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What types of attributes should we think about for price segmentation?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why are the early signs of customer defection so difficult to spot?
  • What does a real price segment look like? What defines it?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • When conducting research interviews, how many should we try to conduct?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What are some good ways to talk about price/volume tradeoffs?
  • Why is customer retention so much more important in B2B than in B2C?
  • How do I know if my value messages are really "strategic"?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Pricing Services to Customer Value

    When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.

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  • Dealing with Pricing Complexity

    How much complexity is enough to boost pricing performance and results? And how much is too much for the organization to handle and execute? In this session, we explore how to strike the right balance.

    View This Webinar

  • 5 Pricing Trends You Can't Afford to Ignore

    From our unique vantage point, we've identified a number of larger trends that pricing teams need to be prepared for. In this on-demand webinar, we explore five of these trends and discuss the implications and ramifications.

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  • Promoting the Power of Pricing

    In B2B, there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the organizational attention, support, and participation you need to drive improvement over time? It's easier than you may think!

    View This Webinar