Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Why don't more B2B companies measure and utilize price elasticity?
- Can just measuring something cause it to improve?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- Should I share the results of our marketing research with the sales team?
- Should we be able to command a price premium for every value-gap we identify?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Spotlight on the B2B Pricing Organization
This report, based on our PricingPulse research, shines more light on the composition, perspectives, and priorities of dedicated pricing groups in leading B2B companies.
View This Research -
Pricing Through Uncertainty
As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?
View This Webinar -
Analytics or Optimization... Which Do You Need?
When it comes to pricing technologies like pricing analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization?
View This Guide -
Tweaking Your Sales Strategy to Improve Prices
A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.
View This Guide
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