Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- Can pricing analysts be taught the softer skills they need to be successful?
- How do I know if my value messages are really "strategic"?
- Why is customer retention so much more important in B2B than in B2C?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- How would we know which value packages or bundles make sense to create?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What are some good ways to talk about price/volume tradeoffs?
- How can I tell if a customer is defecting early enough to do something about it?
- What types of attributes should we think about for price segmentation?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Business-to-Business Price Elasticity
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
View This Webinar -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Are Revenue Management and Pricing Different?
Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.
View This Interview
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