Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• What's the difference between defection detection and customer retention?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are some good ways to talk about price/volume tradeoffs?
• How can we get ahold of competitors' price lists?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• How can we see the customer spend that we aren't getting?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?