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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most pricing problems?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Should we be able to command a price premium for every value-gap we identify?
  • How does internal marketing relate to change management?
  • Should I give my salespeople a specific price, or is a range OK?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Why don't more B2B companies measure and utilize price elasticity?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?

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