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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why is customer retention so much more important in B2B than in B2C?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Should we be able to command a price premium for every value-gap we identify?
  • What are the growth paths that other pricing groups are taking?
  • How do you "normalize" your pricing to something else?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Should I give my salespeople a specific price, or is a range OK?
  • Should I share the results of our marketing research with the sales team?
  • When conducting research interviews, how many should we try to conduct?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview

  • Driving Consistent Price Execution

    Every B2B pricing team wants to ensure that their sales team is consistently applying the appropriate pricing levels and policies. How do you make it happen? What do you need to know?

    View This Webinar

  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

    View This Webinar