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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Can just measuring something cause it to improve?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • What are the different buyer types we might be negotiating with?
  • Why don't more B2B companies measure and utilize price elasticity?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How can we get ahold of competitors' price lists?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should we be able to command a price premium for every value-gap we identify?
  • Does price elasticity really exist in B2B markets?

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