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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why is customer retention so much more important in B2B than in B2C?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What is a "Steady State" customer defection and how do I spot it?
  • What are some good ways to talk about price/volume tradeoffs?
  • Should we be able to command a price premium for every value-gap we identify?
  • How do you "normalize" your pricing to something else?
  • How would we know which value packages or bundles make sense to create?
  • How does internal marketing relate to change management?
  • Aren't pricing outliers always a bad thing?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

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  • Breaking Out of Your Pricing "Box"

    Effective pricing in B2B often requires coordination between marketing, sales, product management, and even accounting. This on-demand training session exposes how to influence the other departments that can make or break your pricing efforts.

    View This Webinar

  • Pricing Through Uncertainty

    As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

    View This Webinar