Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can just measuring something cause it to improve?
- When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
- What are the different buyer types we might be negotiating with?
- Why don't more B2B companies measure and utilize price elasticity?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What is a "Mix Shift" customer defection and how do I spot it?
- How can we get ahold of competitors' price lists?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Should we be able to command a price premium for every value-gap we identify?
- Does price elasticity really exist in B2B markets?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Business-to-Business Price Elasticity
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
View This Webinar -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
Visualizing Data to See the Trees in the Forest
Data visualization is critical to exposing what's actually happening with prices in your business. Learn how to harness its power to explore and explain the causes of margin leakage.
View This Guide
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