Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Why are the early signs of customer defection so difficult to spot?
- What's the difference between pricing analytics and optimization?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Can pricing analysts be taught the softer skills they need to be successful?
- What role should lifetime value play in our pricing segmentation?
- Aren't pricing outliers always a bad thing?
- What's the difference between defection detection and customer retention?
- What if our competitors are outperforming us on every value-driver that really matters?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Business-to-Business Price Elasticity
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
View This Webinar -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
Getting Sales To Sell the Value
Your offerings deliver greater value. But at the slightest pushback from a buyer, your salespeople give in and start discounting that value away. In this webinar, we explore how to change this dynamic for good.
View This Webinar
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Leveraging Multidimensional Value
Improving Pricing By Exposing All the Ways Your Offerings Deliver More Value
