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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Does price elasticity really exist in B2B markets?
  • How would we know which value packages or bundles make sense to create?
  • Can just measuring something cause it to improve?
  • Aren't people usually the root-causes behind most pricing problems?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What are the different buyer types we might be negotiating with?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Should we use current or potential LTV in our segmentation?

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