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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Can you measure price elasticity through channels?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Should I share the results of our marketing research with the sales team?
  • Why are the early signs of customer defection so difficult to spot?
  • What are some good ways to talk about price/volume tradeoffs?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?

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