Driving Consistent Price Execution
How to Maintain the Integrity and Profitability of Your Pricing Model
Every B2B pricing team wants to ensure that their sales team is consistently applying the appropriate pricing levels and policies across all customers and transactions. It's a top priority and significant concern because inconsistency in price execution will not only leave money on the table; it can also lead to perceptions of unfairness, customer dissatisfaction, and ultimately, the complete erosion of our overall credibility and integrity. In this on-demand webinar, you'll learn about:
- How to reinforce and support the accuracy and appropriateness of your pricing guidance.
- Proven approaches for measuring compliance and consistency in price execution over time.
- How to encourage better behaviors by putting the right set of "carrots and sticks" in place.
- Using pricing technology to improve consistency, accuracy, and speed, all at the same time.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.
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Promoting the Power of Pricing
In B2B, there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the organizational attention, support, and participation you need to drive improvement over time? It's easier than you may think!
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How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
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Managing Mix to Improve Pricing
Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.
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