Driving Strategic Decisions with Pricing Analytics
How to Look at Pricing Performance in a Different Way and Put Your Company on a More Strategic Path
Most often, pricing analytics is only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, pricing analytics can serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:
- How pricing analytics can help answer the big strategic questions that many B2B companies are struggling with.
- Why pricing analytics is one of best sources for information and insight to improve a company’s overall strategy.
- The three segment-level performance characteristics that are the most telling and indicative of strategic potential.
- How to use pricing analytics to identify your company's real strategic "sweet spot" within the overall marketplace.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Delivering Data to Decision Makers
Providing data to decision-makers is a core responsibility for most pricing teams. But getting it right is a significant challenge. In this on-demand session, learn how leading teams are making their efforts in this area more effective.
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Leveraging the Power of Price Segmentation
In this Expert Interview, Paul Parsons discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.
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The Negotiation Tactics Cheat Sheet
Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
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5 Pricing Trends You Can't Afford to Ignore
From our unique vantage point, we've identified a number of larger trends that pricing teams need to be prepared for. In this on-demand webinar, we explore five of these trends and discuss the implications and ramifications.
View This Webinar
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Practical Price Sensitivity
Simpler Ways to Leverage Sensitivity That Deliver Profitable Results
