Exploring the Root-Causes of Pricing Problems

Learn About Seven Cases Where Supposed Pricing Problems Weren't Really Pricing Problems After All

Many purported pricing problems aren't really pricing problems at all. But the real root-causes and underlying factors is not always obvious, and the investigations have led some pricing practitioners to unexpected findings. In this seven-part case study collection, you'll learn about:

• The critical role that the underlying price segmentation model can play in identifying real pricing problems.
• How lack of action and diligence in product management can lead to apparent pricing problems in the field.
• Why the conventional wisdom is dead wrong and product costs really do matter when it comes to pricing.
• How in-bound market demand dynamics can be misinterpreted and misread, leading to outcries for lower pricing.