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Getting Started in B2B Pricing

Explaining the Critical Concepts That B2B Pricing Professionals Need to Know

Some organizations haven't had a pricing team in the past, and want to know where to begin. Others have a well-established pricing team, but want to ensure everyone's up-to-speed on the fundamentals. With this in mind, we've put together an 8-part course that focuses on the key concepts like segmentation and analysis. It offers advice on both a strategic and a tactical level, and it walks you through the process of convincing management of the importance of having a B2B pricing team. You'll also learn what the best B2B pricing teams are doing well and how to avoid some common missteps.

  • Learn the fundamentals of key concepts like segmentation and analysis.
  • Discover what it really means to be a strategic B2B pricer.
  • Understand how best to gain management support and driving organizational change.
  • Gain insight into what the best B2B pricing teams do well and how to avoid common missteps.

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More Subscriber-Only Resources From Our Library

  • Driving Strategic Decisions with Pricing Analytics

    Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.

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  • The Pricing Practitioner's Primer on B2B Sales

    To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.

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    In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.

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  • Building the Right Pricing Habits

    Our research has found that what sets true B2B pricing professionals apart is a powerful combination of ongoing behaviors and practices...habits that can be learned and developed over time.

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