Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
- Can you tell, in advance, whether a promotional discount will work?
- Can pricing analysts be taught the softer skills they need to be successful?
- What are the different buyer types we might be negotiating with?
- How do I know if my value messages are really "strategic"?
- Are there other profitable growth drivers a pricing team could focus on?
- What are the growth paths that other pricing groups are taking?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- Should I give my salespeople a specific price, or is a range OK?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Pricing Configured Products
How do you price configured and customized products effectively? How do you ensure that your costs and margin minimums are covered? And how do you capture more of the value being delivered?
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Tales from the Trenches in B2B Pricing
Pricing improvement in B2B can be a messy affair. In this on-demand webinar, glean insights from ten cautionary case studies so you don't repeat the same mistakes and miscalculations.
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Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
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Reducing Losses to "No Decision"
Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.
View This Webinar
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this question as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges

