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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How do I know if my value messages are really "strategic"?
  • When conducting research interviews, how many should we try to conduct?
  • How do you "normalize" your pricing to something else?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What does a real price segment look like? What defines it?
  • Aren't people usually the root-causes behind most pricing problems?
  • Why don't more B2B companies measure and utilize price elasticity?
  • What’s the difference between “hard” and “soft” value-drivers?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?

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