Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I give my salespeople a specific price, or is a range OK?
• How can product packaging be leveraged to increase profitability?
• How can pricing skills be applied to other profitable problems?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How do you "normalize" your pricing to something else?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Does price elasticity really exist in B2B markets?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?