Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What's the difference between defection detection and customer retention?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What does a real price segment look like? What defines it?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?