Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What role should lifetime value play in our pricing segmentation?
• If we spot a potential customer defection early enough, can we turn it around?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Why are the early signs of customer defection so difficult to spot?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What are some good ways to talk about price/volume tradeoffs?
• Why don't more B2B companies measure and utilize price elasticity?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?