Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real price segment look like? What defines it?
• Should we be able to command a price premium for every value-gap we identify?
• What are some good ways to talk about price/volume tradeoffs?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Can you measure price elasticity through channels?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Are there other profitable growth drivers a pricing team could focus on?
• How can we see the customer spend that we aren't getting?