Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can we get ahold of competitors' price lists?
• Why are the early signs of customer defection so difficult to spot?
• What role should lifetime value play in our pricing segmentation?
• What if our competitors are outperforming us on every value-driver that really matters?
• What are the different buyer types we might be negotiating with?
• Why is accurate price segmentation so important?
• How do I know if my value messages are really "strategic"?