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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between pricing analytics and optimization?
  • How can product packaging be leveraged to increase profitability?
  • What is a "Steady State" customer defection and how do I spot it?
  • What role should lifetime value play in our pricing segmentation?
  • Why are salespeople so quick to offer discounts?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • How can pricing skills be applied to other profitable problems?
  • Why is customer retention so much more important in B2B than in B2C?
  • What is the average % lift reported by those using price elasticity to set prices?
  • If we spot a potential customer defection early enough, can we turn it around?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Avoid Pricing Panic

    How should you respond when something disruptive happens in your market? How do you avoid overreaction? How do you balance speedy action with smart action? And how do you prepare for the next disruption?

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  • From Tactical to Strategic Pricing

    Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?

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  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview

  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

    View This Tool