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  • What are the growth paths that other pricing groups are taking?
  • How does internal marketing relate to change management?
  • Aren't pricing outliers always a bad thing?
  • How can we get ahold of competitors' price lists?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • How would we know which value packages or bundles make sense to create?
  • How can product packaging be leveraged to increase profitability?
  • How do you "normalize" your pricing to something else?
  • Should we use current or potential LTV in our segmentation?

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