Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is a "Mix Shift" customer defection and how do I spot it?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What's the difference between defection detection and customer retention?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- Can you measure price elasticity through channels?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- How do you "normalize" your pricing to something else?
- How can product packaging be leveraged to increase profitability?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What’s the difference between “hard” and “soft” value-drivers?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Four Ways to Get More Out of Pricing Analytics
There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.
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Managing Your "Minimum Advertised Price"
Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.
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Pricing Services to Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar -
Questions & Answers with Reed Holden
A godfather of the modern pricing practice talks to PricingBrew about the “hidden” challenges in B2B pricing.
View This Interview
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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