Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why would a B2B customer defect if they are saying they're satisfied?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Aren't pricing outliers always a bad thing?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• When conducting research interviews, how many should we try to conduct?
• Why is customer retention so much more important in B2B than in B2C?