Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- How can product packaging be leveraged to increase profitability?
- What is a "Mix Shift" customer defection and how do I spot it?
- What's the difference between pricing analytics and optimization?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- Does price elasticity really exist in B2B markets?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
Selling Value More Confidently in Seven Steps
To sell effectively, salespeople need confidence in themselves and the value of their offerings. In this tutorial, you will learn 7 straightforward steps you can take to give sales the confidence they need.
View This Tutorial -
The Negotiation Tactics Cheat Sheet
Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
View This Tool -
Generating Cost-to-Serve Automagically
Creating accurate cost-to-serve estimates can be more difficult than people anticipate. In this tutorial, learn how to reduce the time and effort required to estimate the indirect costs of serving different customers.
View This Tutorial
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The B2B Pricing Blueprint
A Best Practices Guide To Getting Started...Or Starting Over
