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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What does a real price segment look like? What defines it?
  • What is the average % lift reported by those using price elasticity to set prices?
  • What are some good ways to talk about price/volume tradeoffs?
  • What's the difference between pricing analytics and optimization?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How does internal marketing relate to change management?
  • How can product packaging be leveraged to increase profitability?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Pricing Pilot Programs

    How do you get your company to accept new pricing approaches while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.

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  • Communicating Value Over Price

    How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?

    View This Webinar

  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

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  • Making Sense of AI for B2B Pricing

    There's no doubt that artificial intelligence will transform nearly every aspect of sales and revenue operations. How do we cut through the hype and harness AI to generate improved pricing results and business outcomes?

    View This Webinar