Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the growth paths that other pricing groups are taking?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are some good ways to talk about price/volume tradeoffs?
• Aren't people usually the root-causes behind most pricing problems?
• How do I know if my value messages are really "strategic"?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What is the average % lift reported by those using price elasticity to set prices?
• What are the different buyer types we might be negotiating with?