Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is a "Steady State" customer defection and how do I spot it?
- Should I give my salespeople a specific price, or is a range OK?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- If we spot a potential customer defection early enough, can we turn it around?
- What are the growth paths that other pricing groups are taking?
- What's the difference between defection detection and customer retention?
- How do I know if my value messages are really "strategic"?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Delivering Data to Decision Makers
Providing data to decision-makers is a core responsibility for most pricing teams. But getting it right is a significant challenge. In this on-demand session, learn how leading teams are making their efforts in this area more effective.
View This Webinar -
Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
View This Diagnostic -
The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
View This Webinar -
Questions & Answers with Reed Holden
A godfather of the modern pricing practice talks to PricingBrew about the “hidden” challenges in B2B pricing.
View This Interview
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