Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- Can just measuring something cause it to improve?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- How can we get ahold of competitors' price lists?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- What if our competitors are outperforming us on every value-driver that really matters?
- Why is customer retention so much more important in B2B than in B2C?
- What's the difference between defection detection and customer retention?
- Why are salespeople so quick to offer discounts?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
Developing Better Relationships with the Sales Team
Sales and pricing will rarely see eye to eye. Greg Preuer, Director of Pricing at Cooper Lighting, shares his experiences on how he's been able to work more effectively with the sales team.
View This Interview -
Rethinking the "Pricing Journey"
The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.
View This Research -
Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
View This Webinar
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