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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How does internal marketing relate to change management?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Does price elasticity really exist in B2B markets?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Why don't more B2B companies measure and utilize price elasticity?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What's the difference between defection detection and customer retention?
  • What are the growth paths that other pricing groups are taking?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Avoid Sales Compensation Gotchas

    While no variable comp approach is ever perfect, you stand a much better chance when you minimize the unintended consequences. This guide exposes the problems with various schemes and explores potential solutions.

    View This Guide

  • Making Sense of Pricing Technology

    Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.

    View This Webinar

  • "Better" Practices for Pricing Improvement

    That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.

    View This Webinar

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool