Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- How can product packaging be leveraged to increase profitability?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- My company seems to love platitudes. How do I get others to focus on real messages?
- How can we see the customer spend that we aren't getting?
- Can just measuring something cause it to improve?
- Why would a B2B customer defect if they are saying they're satisfied?
- Should we be able to command a price premium for every value-gap we identify?
- Should we use current or potential LTV in our segmentation?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Managing Successful Pricing Projects
Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. So, how do we manage our pricing projects to maximize our odds of success and minimize the chance of failure?
View This Webinar -
How to Get More Aligned With Sales
Taking a purposeful approach toward aligning more closely with the sales team can reap great rewards for pricing results. Learn five straightforward steps toward fostering a better working relationship with integrity.
View This Tutorial -
Building a Pricing Center of Excellence
Experts have long argued that centralized pricing is the ideal model for driving performance improvement. But these days, companies are finding success taking a different approach---the Pricing Center of Excellence.
View This Webinar -
Creating & Managing a Pricing Governance Team
Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.
View This Guide
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Pricing for Profitable Growth
Delivering On the Growth Imperatives While Protecting Margins and Profits
