Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• What if our competitors are outperforming us on every value-driver that really matters?
• Does price elasticity really exist in B2B markets?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What's the difference between pricing analytics and optimization?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How would we know which value packages or bundles make sense to create?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?