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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Aren't people usually the root-causes behind most pricing problems?
  • Can you measure price elasticity through channels?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What role should lifetime value play in our pricing segmentation?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • How do I know if my value messages are really "strategic"?
  • What's the difference between pricing analytics and optimization?

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