Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are the growth paths that other pricing groups are taking?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What is a "Steady State" customer defection and how do I spot it?
• Why are salespeople so quick to offer discounts?
• What if our competitors are outperforming us on every value-driver that really matters?
• How does internal marketing relate to change management?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?