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  • How does internal marketing relate to change management?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • When conducting research interviews, how many should we try to conduct?
  • How would we know which value packages or bundles make sense to create?
  • What does a real price segment look like? What defines it?
  • How can product packaging be leveraged to increase profitability?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Are there other profitable growth drivers a pricing team could focus on?

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