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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What are the growth paths that other pricing groups are taking?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Why is customer retention so much more important in B2B than in B2C?
  • How do you "normalize" your pricing to something else?
  • Should I give my salespeople a specific price, or is a range OK?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The New Benchmarks for B2B Pricing Excellence

    With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.

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  • Generating Cost-to-Serve Automagically

    Creating accurate cost-to-serve estimates can be more difficult than people anticipate. In this tutorial, learn how to reduce the time and effort required to estimate the indirect costs of serving different customers.

    View This Tutorial

  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar

  • How to Structure Pricing Functions

    The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.

    View This Webinar