Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What is the average % lift reported by those using price elasticity to set prices?
• How can product packaging be leveraged to increase profitability?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How do I know if my value messages are really "strategic"?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Why is customer retention so much more important in B2B than in B2C?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Aren't people usually the root-causes behind most pricing problems?