Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• How do I know if my value messages are really "strategic"?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Why would a B2B customer defect if they are saying they're satisfied?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Should we be able to command a price premium for every value-gap we identify?
• What is the average % lift reported by those using price elasticity to set prices?
• How does internal marketing relate to change management?
• Can pricing analysts be taught the softer skills they need to be successful?