Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How would we know which value packages or bundles make sense to create?
• Does price elasticity really exist in B2B markets?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What is a "Mix Shift" customer defection and how do I spot it?
• How do I know if my value messages are really "strategic"?
• Why is customer retention so much more important in B2B than in B2C?
• Can you tell, in advance, whether a promotional discount will work?
• Should we be able to command a price premium for every value-gap we identify?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?