Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Are there other profitable growth drivers a pricing team could focus on?
• What is the average % lift reported by those using price elasticity to set prices?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Can pricing analysts be taught the softer skills they need to be successful?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Can just measuring something cause it to improve?
• Should we be able to command a price premium for every value-gap we identify?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?