Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How does internal marketing relate to change management?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Why is customer retention so much more important in B2B than in B2C?
• What's the difference between pricing analytics and optimization?
• Why are the early signs of customer defection so difficult to spot?
• What is the average % lift reported by those using price elasticity to set prices?
• Should we use current or potential LTV in our segmentation?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?