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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is the average % lift reported by those using price elasticity to set prices?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What is a "Steady State" customer defection and how do I spot it?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Should we use current or potential LTV in our segmentation?
  • What are some good ways to talk about price/volume tradeoffs?
  • What's the difference between pricing analytics and optimization?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What are the different buyer types we might be negotiating with?

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More Subscriber-Only Resources From Our Library

  • How to Craft Effective Strategic Value Messages

    This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.

    View This Tutorial

  • Communicating Value Over Price

    How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?

    View This Webinar

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar

  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar