Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Does price elasticity really exist in B2B markets?
• How do you "normalize" your pricing to something else?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's the difference between defection detection and customer retention?
• Should I share the results of our marketing research with the sales team?
• How would we know which value packages or bundles make sense to create?
• How can we see the customer spend that we aren't getting?
• What types of attributes should we think about for price segmentation?
• How do I know if my value messages are really "strategic"?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?