Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• How do you "normalize" your pricing to something else?
• Why would a B2B customer defect if they are saying they're satisfied?
• How do I know if my value messages are really "strategic"?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When conducting research interviews, how many should we try to conduct?
• What’s the difference between “hard” and “soft” value-drivers?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What if our top-selling salesperson is the worst at hitting target prices and margins?