Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why don't more B2B companies measure and utilize price elasticity?
- How can we see the customer spend that we aren't getting?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- What is the average % lift reported by those using price elasticity to set prices?
- What are the different buyer types we might be negotiating with?
- Why are the early signs of customer defection so difficult to spot?
- Why would a B2B customer defect if they are saying they're satisfied?
- How can product packaging be leveraged to increase profitability?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Are Revenue Management and Pricing Different?
Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.
View This Interview -
Ten Signs Your Pricing Strategy Stinks
There are so many factors at play in pricing that it can be difficult to know if your strategy is really effective or not. This simple self-assessment can help determine whether the odds are for or against your pricing strategy.
View This Diagnostic -
Using Pricing Analysis to Drive More Growth
Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.
View This Webinar -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview
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