Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we use current or potential LTV in our segmentation?
• Can you measure price elasticity through channels?
• When conducting research interviews, how many should we try to conduct?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What are some good ways to talk about price/volume tradeoffs?
• Why are the early signs of customer defection so difficult to spot?
• Can you tell, in advance, whether a promotional discount will work?
• Can pricing analysts be taught the softer skills they need to be successful?
• Should I give my salespeople a specific price, or is a range OK?