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How Does Your Pricing Department Compare?

PricingPulse Research That Explores the Experience, Challenges, and Priorities of B2B Pricing Teams

Ever wonder how your pricing department stacks up to others? In our latest PricingPulse research study, we gathered information from over 120 leading B2B companies, across more than a dozen verticals, representing more than $200 billion in annual sales. In this research brief, you'll learn:

  • The size of pricing teams and the years of experience that pricing professionals tend to have.
  • The portion of companies that are using pricing technology...and the portion that aren't.
  • The top three challenges and future priorities that pricing professionals are reporting.
  • How different groups/departments rank when it comes to influence and control over pricing.

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More Subscriber-Only Resources From Our Library

  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

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  • Profitable Pricing Enablement

    In this on-demand webinar, you'll learn about the new "best practice" of leveraging data and technology to distribute pricing authority and control, without sacrificing improved pricing performance.

    View This Webinar

  • The New Benchmarks for B2B Pricing Excellence

    With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.

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  • Understanding How B2B Pricing Is Different

    It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.

    View This Guide