Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

How to Explain Price Segmentation to Others

Simplifying the Concepts to Help People Outside of Pricing Understand the Importance of Price Segmentation

As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. And pricing people tend to exacerbate the issue when they talk about price segmentation in esoteric terms. In this tutorial, you will learn about:

  • The range of benefits that result from helping others understand this foundational concept.
  • How and why it’s important to avoid an academic discussion and lead with a simple story.
  • How to use a “contained” scenario from your own business to bring the concept to life.
  • The basic visuals and simple illustrations that can support the story and aid comprehension.

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Managing Successful Pricing Projects

    Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. So, how do we manage our pricing projects to maximize our odds of success and minimize the chance of failure?

    View This Webinar

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview

  • The B2B Pricing Blueprint

    In this webinar, we'll explore strategic insights and lessons learned from experienced professionals to build...or rebuild...highly effective B2B pricing functions based on today's best practices.

    View This Webinar

  • Improving Your Price Lists

    For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?

    View This Webinar