Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I give my salespeople a specific price, or is a range OK?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• When conducting research interviews, how many should we try to conduct?
• Should I share the results of our marketing research with the sales team?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's the difference between defection detection and customer retention?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Aren't pricing outliers always a bad thing?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?