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  • What is a "Steady State" customer defection and how do I spot it?
  • How does internal marketing relate to change management?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • When conducting research interviews, how many should we try to conduct?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Why are salespeople so quick to offer discounts?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

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