Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't people usually the root-causes behind most pricing problems?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What’s the difference between “hard” and “soft” value-drivers?
• Should we use current or potential LTV in our segmentation?
• What role should lifetime value play in our pricing segmentation?
• Should I give my salespeople a specific price, or is a range OK?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why would a B2B customer defect if they are saying they're satisfied?
• What does a real price segment look like? What defines it?