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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Can you tell, in advance, whether a promotional discount will work?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How can we get ahold of competitors' price lists?
  • Why are salespeople so quick to offer discounts?
  • Does price elasticity really exist in B2B markets?
  • Aren't people usually the root-causes behind most pricing problems?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • When conducting research interviews, how many should we try to conduct?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?

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