Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Can you tell, in advance, whether a promotional discount will work?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can we get ahold of competitors' price lists?
• Why are salespeople so quick to offer discounts?
• Does price elasticity really exist in B2B markets?
• Aren't people usually the root-causes behind most pricing problems?
• What is a "Mix Shift" customer defection and how do I spot it?
• When conducting research interviews, how many should we try to conduct?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?