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Identifying Three Types of Customer Defection

Take Action Before It's Too Late by Learning the Early Signs of Three Costly Types of Customer Defection

In most B2B markets, customer retention is not just a big deal...it's an existential issue. Your ability to stave-off defections and retain good customers will often determine whether or not your company is going to succeed or fail. In this video session, you will learn:

  • Why the signs of customer defection and churn are so difficult to spot in B2B environments.
  • Your odds of turning the retention issues around... when you can spot them early enough.
  • Three types of defection and churn that can be identified... when you know exactly what to look for.
  • What your sales team should be doing with the resulting defection alerts and retention red flags.

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More Subscriber-Only Resources From Our Library

  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

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  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

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  • Avoiding the Top 10 Pricing Mistakes

    You're going to make mistakes. But if you can avoid the biggest mistakes, you're definitely rigging the game in your favor. In this on-demand webinar, learn about the top 10 mistakes that other pricing groups have made along the way.

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  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

    View This Tutorial