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  • Aren't people usually the root-causes behind most pricing problems?
  • What's the difference between pricing analytics and optimization?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What are some good ways to talk about price/volume tradeoffs?
  • How can pricing skills be applied to other profitable problems?
  • What is the average % lift reported by those using price elasticity to set prices?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?

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