Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you tell, in advance, whether a promotional discount will work?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Should I share the results of our marketing research with the sales team?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Why are the early signs of customer defection so difficult to spot?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How do I know if my value messages are really "strategic"?
• When conducting research interviews, how many should we try to conduct?