Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are salespeople so quick to offer discounts?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• How do you "normalize" your pricing to something else?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Can pricing analysts be taught the softer skills they need to be successful?
• What is the average % lift reported by those using price elasticity to set prices?
• Can you measure price elasticity through channels?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?