Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How do I know if my value messages are really "strategic"?
• Why are the early signs of customer defection so difficult to spot?
• Should I share the results of our marketing research with the sales team?
• Can you tell, in advance, whether a promotional discount will work?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What’s the difference between “hard” and “soft” value-drivers?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What are the different buyer types we might be negotiating with?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?