Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• When conducting research interviews, how many should we try to conduct?
• How can we see the customer spend that we aren't getting?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Why is customer retention so much more important in B2B than in B2C?
• What types of attributes should we think about for price segmentation?
• How do I know if my value messages are really "strategic"?
• How would we know which value packages or bundles make sense to create?
• What role should lifetime value play in our pricing segmentation?