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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Can you tell, in advance, whether a promotional discount will work?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Can just measuring something cause it to improve?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should we use current or potential LTV in our segmentation?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Why are the early signs of customer defection so difficult to spot?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • 17 Customer Insights for More Strategic Pricing

    Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.

    View This Guide
  • Avoiding Guesswork in Value-Based Pricing

    Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.

    View This Guide
  • When to Choose Profit, Revenue, or Both

    As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.

    View This Interview
  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar