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  • Why are salespeople so quick to offer discounts?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • How do you "normalize" your pricing to something else?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Can you measure price elasticity through channels?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?

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