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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • My company seems to love platitudes. How do I get others to focus on real messages?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What does a real price segment look like? What defines it?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Should I share the results of our marketing research with the sales team?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What is a "Steady State" customer defection and how do I spot it?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How can pricing skills be applied to other profitable problems?

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