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  • What role should lifetime value play in our pricing segmentation?
  • Can you measure price elasticity through channels?
  • Should we use current or potential LTV in our segmentation?
  • What are some good ways to talk about price/volume tradeoffs?
  • How can product packaging be leveraged to increase profitability?
  • Why is accurate price segmentation so important?
  • How would we know which value packages or bundles make sense to create?
  • How do I know if my value messages are really "strategic"?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • How can we see the customer spend that we aren't getting?

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