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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • When conducting research interviews, how many should we try to conduct?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How does internal marketing relate to change management?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Can just measuring something cause it to improve?

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