Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• What does a real price segment look like? What defines it?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can I tell if a customer is defecting early enough to do something about it?
• What types of attributes should we think about for price segmentation?
• Aren't pricing outliers always a bad thing?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Why is customer retention so much more important in B2B than in B2C?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?