Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Aren't pricing outliers always a bad thing?
- Should I share the results of our marketing research with the sales team?
- How do I know if my value messages are really "strategic"?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What's the difference between defection detection and customer retention?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- How can we see the customer spend that we aren't getting?
- What are some good ways to talk about price/volume tradeoffs?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic -
Generating Cost-to-Serve Automagically
Creating accurate cost-to-serve estimates can be more difficult than people anticipate. In this tutorial, learn how to reduce the time and effort required to estimate the indirect costs of serving different customers.
View This Tutorial -
A Better Approach for Pricing Configured Products
In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about how to get beyond basic markups to improve and optimize the pricing of configured products.
View This Interview -
Getting Control of Discounting
In B2B, discounting tend to be the norm rather than the exception. How do we make sure the discounts are appropriate and warranted? And how do we do it without alienating the sales team?
View This Webinar
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Golden Rules of B2B Pricing
Exploring the Unspoken Principles That Are Unique to Pricing in B2B
