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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • If we spot a potential customer defection early enough, can we turn it around?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • How can I tell if a customer is defecting early enough to do something about it?
  • When conducting research interviews, how many should we try to conduct?
  • Aren't pricing outliers always a bad thing?
  • What's the difference between defection detection and customer retention?

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