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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can product packaging be leveraged to increase profitability?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Why are the early signs of customer defection so difficult to spot?
  • Should we be able to command a price premium for every value-gap we identify?
  • How do I know if my value messages are really "strategic"?
  • Should we use current or potential LTV in our segmentation?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why is accurate price segmentation so important?
  • What’s the difference between “hard” and “soft” value-drivers?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview

  • Leveraging Peer Pressure to Improve Pricing

    This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • All About Price Optimization

    The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.

    View This Webinar