Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Aren't pricing outliers always a bad thing?
• My company seems to love platitudes. How do I get others to focus on real messages?
• If we spot a potential customer defection early enough, can we turn it around?
• What does a real price segment look like? What defines it?
• How do I know if my value messages are really "strategic"?
• What's the difference between pricing analytics and optimization?
• How can pricing skills be applied to other profitable problems?
• What are the different buyer types we might be negotiating with?