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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How does internal marketing relate to change management?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Should we be able to command a price premium for every value-gap we identify?
  • What's the difference between pricing analytics and optimization?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • My company seems to love platitudes. How do I get others to focus on real messages?

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