Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can you measure price elasticity through channels?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why is accurate price segmentation so important?
• Should we use current or potential LTV in our segmentation?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What is the average % lift reported by those using price elasticity to set prices?
• What is a "Mix Shift" customer defection and how do I spot it?
• How does internal marketing relate to change management?