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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing skills be applied to other profitable problems?
  • How does internal marketing relate to change management?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should I give my salespeople a specific price, or is a range OK?
  • When conducting research interviews, how many should we try to conduct?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Why are salespeople so quick to offer discounts?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview

  • Leveraging Peer Pressure to Improve Pricing

    This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • Analytics or Optimization... Which Do You Need?

    When it comes to pricing technologies like pricing analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization?

    View This Guide