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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are salespeople so quick to offer discounts?
  • How do you "normalize" your pricing to something else?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Aren't people usually the root-causes behind most pricing problems?
  • How do I know if my value messages are really "strategic"?
  • Why is accurate price segmentation so important?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How can product packaging be leveraged to increase profitability?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview

  • Leveraging Peer Pressure to Improve Pricing

    This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • Getting to the Right Number

    In this Expert Interview, Walter Paczkowski shares his perspectives on the challenges and opportunities he's identified in his work using advanced quantitative techniques to set better prices.

    View This Interview