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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I give my salespeople a specific price, or is a range OK?
  • Why is accurate price segmentation so important?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Can just measuring something cause it to improve?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How does internal marketing relate to change management?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview

  • Leveraging Peer Pressure to Improve Pricing

    This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • Communicating Value Over Price

    How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?

    View This Webinar