Influencing Internal Pricing Negotiations
Ten Strategies for Negotiating Better Pricing Outcomes with Other Decision-Makers Inside Your Company
With so many people and groups influencing pricing decisions inside our companies, internal negotiation can often be responsible for a fairly significant portion of price and margin erosion in a business-to-business environment. In this guide, you'll learn:
- How internal pricing discussions and negotiations can destroy margins...with no help from customers or competitors.
- The top ten strategies and practices recommended by the PricingBrew Network of pricing practitioners and consultants.
- The most common reasons for internal disagreement and debate around price levels and customer-specific discounts.
- How to become a master of influence inside your organization and drive better pricing outcomes with far less conflict.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
View This Tutorial -
The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
Developing An Effective Global Pricing Capability
In this informative conversation with Lynn Guinn, the Global Strategic Pricing Leader for Cargill, learn about developing and maintaining a high-performance pricing function in one of the largest and most successful agricultural companies on the planet.
View This Interview -
The New Benchmarks for B2B Pricing Excellence
With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.
View This Research

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this guide as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges