Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What role should lifetime value play in our pricing segmentation?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Can pricing analysts be taught the softer skills they need to be successful?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- What are the different buyer types we might be negotiating with?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- How can pricing skills be applied to other profitable problems?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Should we use current or potential LTV in our segmentation?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Delivering Answers to the Point of Sale
While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.
View This Tutorial -
Preventing Bad Deals Before They Happen
Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.
View This Diagnostic -
Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
View This Tutorial -
Tackling Sales Comp to Drive Pricing Excellence
In this expert interview, Bob Vezeau, the Vice President of Strategic Pricing at WestRock, discusses his experiences redesigning the company's sales compensation platform to better align with pricing excellence.
View This Interview
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