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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How do you "normalize" your pricing to something else?
  • Should we be able to command a price premium for every value-gap we identify?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between defection detection and customer retention?
  • Why are the early signs of customer defection so difficult to spot?
  • How can we see the customer spend that we aren't getting?
  • Can just measuring something cause it to improve?
  • Why don't more B2B companies measure and utilize price elasticity?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

    View This Research

  • Exposing the Truth About Value-Based Pricing

    In this Expert Interview, Stephan Liozu discusses what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!

    View This Interview