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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do you "normalize" your pricing to something else?
  • Should we use current or potential LTV in our segmentation?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Why is accurate price segmentation so important?
  • What is the average % lift reported by those using price elasticity to set prices?
  • How does internal marketing relate to change management?
  • What’s the difference between “hard” and “soft” value-drivers?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Aren't people usually the root-causes behind most pricing problems?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • Exploring the Future of the Pricing Profession

    Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.

    View This Interview

  • Using Pricing Analysis to Drive More Growth

    Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.

    View This Webinar