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  • What role should lifetime value play in our pricing segmentation?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • What are the different buyer types we might be negotiating with?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How can pricing skills be applied to other profitable problems?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Should we use current or potential LTV in our segmentation?

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