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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Why are salespeople so quick to offer discounts?
  • Can you tell, in advance, whether a promotional discount will work?
  • Should we use current or potential LTV in our segmentation?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Does price elasticity really exist in B2B markets?
  • What's the difference between defection detection and customer retention?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • How would we know which value packages or bundles make sense to create?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • Why Pricing Initiatives Fail

    In B2B, some pricing initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?

    View This Webinar

  • Getting Beyond Pricing to Make a Real Impact

    To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.

    View This Guide