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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why don't more B2B companies measure and utilize price elasticity?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Should we use current or potential LTV in our segmentation?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why is customer retention so much more important in B2B than in B2C?
  • What is the average % lift reported by those using price elasticity to set prices?
  • How can we see the customer spend that we aren't getting?
  • How does internal marketing relate to change management?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • Tales from the Trenches in B2B Pricing

    Pricing improvement in B2B can be a messy affair. In this on-demand webinar, glean insights from ten cautionary case studies so you don't repeat the same mistakes and miscalculations.

    View This Webinar

  • Managing Multichannel Pricing

    In this on-demand webinar, you'll learn about market mapping, MAP policies, and other tactics and tips for minimizing the potential for channel conflict, reputational damage, and margin erosion.

    View This Webinar