Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Aren't pricing outliers always a bad thing?
• How would we know which value packages or bundles make sense to create?
• What does a real price segment look like? What defines it?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why don't more B2B companies measure and utilize price elasticity?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Can just measuring something cause it to improve?
• Why are the early signs of customer defection so difficult to spot?