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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Mix Shift" customer defection and how do I spot it?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What types of attributes should we think about for price segmentation?
  • When conducting research interviews, how many should we try to conduct?
  • How can pricing skills be applied to other profitable problems?
  • Aren't people usually the root-causes behind most pricing problems?
  • What are some good ways to talk about price/volume tradeoffs?
  • How do you "normalize" your pricing to something else?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?

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