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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Should we use current or potential LTV in our segmentation?
  • Can you measure price elasticity through channels?
  • What is a "Steady State" customer defection and how do I spot it?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How can pricing skills be applied to other profitable problems?
  • Should I give my salespeople a specific price, or is a range OK?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial
  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic
  • Pricing Process Improvement

    In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.

    View This Webinar
  • Creating & Managing a Pricing Governance Team

    Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.

    View This Guide