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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are there other profitable growth drivers a pricing team could focus on?
  • Can just measuring something cause it to improve?
  • Why is customer retention so much more important in B2B than in B2C?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Does price elasticity really exist in B2B markets?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Should I share the results of our marketing research with the sales team?
  • Can you tell, in advance, whether a promotional discount will work?
  • Why is accurate price segmentation so important?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • Being An Internal Pricing Consultant

    For pricing functions in B2B, frustration and conflict seem inevitable. But learn how a "consulting" mindset and approach can make driving improvement in B2B much easier...and far less frustrating.

    View This Webinar

  • Pricing Services to Customer Value

    When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.

    View This Webinar