Leveraging Price Testing

Concepts and Considerations for More Accurate and Effective Price Testing

While price testing in a typical B2B environment can be quite challenging, it's not impossible. In fact, a number of technological changes and developments over the last couple of decades have made price testing more of a practical reality for many B2B pricing teams. So what do you need to know about the current state of price testing in B2B environments? And more importantly, how can you leverage these powerful concepts in your specific situation? In this on-demand webinar, you'll learn about:

• The pros and cons of five different approaches to effective price testing in B2B environments.
• The critical factors for determining whether or not price testing is feasible, or even appropriate.
• Establishing the right mix of comparative measures to avoid costly unintended consequences.
• Six common misconceptions and mistakes that can derail your efforts and damage your credibility.