Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Leveraging Price Testing

Concepts and Considerations for More Accurate and Effective Price Testing

While price testing in a typical B2B environment can be quite challenging, it's not impossible. In fact, a number of technological changes and developments over the last couple of decades have made price testing more of a practical reality for many B2B pricing teams. So what do you need to know about the current state of price testing in B2B environments? And more importantly, how can you leverage these powerful concepts in your specific situation? In this on-demand webinar, you'll learn about:

  • The pros and cons of five different approaches to effective price testing in B2B environments.
  • The critical factors for determining whether or not price testing is feasible, or even appropriate.
  • Establishing the right mix of comparative measures to avoid costly unintended consequences.
  • Six common misconceptions and mistakes that can derail your efforts and damage your credibility.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Making Sense of Pricing Technology

    Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.

    View This Webinar
  • How to Hire Great Pricing People

    How do you identify pricing candidates with the raw materials to be most successful? In this on-demand webinar, you'll learn the most important attributes you should be looking for when building your team.

    View This Webinar
  • How to Explain Price Segmentation to Others

    As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. This tutorial simplifies the concepts so that just about anyone can understand this important and foundational concept.

    View This Tutorial
  • Influencing Internal Pricing Negotiations

    In B2B, the most costly pricing negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better pricing outcomes with others inside your company.

    View This Guide