Leveraging Price Testing
Concepts and Considerations for More Accurate and Effective Price Testing
While price testing in a typical B2B environment can be quite challenging, it's not impossible. In fact, a number of technological changes and developments over the last couple of decades have made price testing more of a practical reality for many B2B pricing teams. So what do you need to know about the current state of price testing in B2B environments? And more importantly, how can you leverage these powerful concepts in your specific situation? In this on-demand webinar, you'll learn about:
- The pros and cons of five different approaches to effective price testing in B2B environments.
- The critical factors for determining whether or not price testing is feasible, or even appropriate.
- Establishing the right mix of comparative measures to avoid costly unintended consequences.
- Six common misconceptions and mistakes that can derail your efforts and damage your credibility.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research -
How Technology Can Pay You & Your Company
A successful pricing technology initiative can do wonders for your company's bottom line as well as the trajectory of your career. In this tutorial, learn the 4 key steps to take and the 5 land mines to avoid.
View This Tutorial -
How to Prevent Margin Meltdowns in the Field
When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.
View This Tutorial -
How to Leverage Big Data & Pricing Science
In this expert interview, Jim Vaughn, the author of a new book called "Stop Racing in a Blindfold," talks about how to combine Big Data and Pricing Science to drive better financial results, at scale, and on a go-forward basis.
View This Interview

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges