Leveraging Price Testing
Concepts and Considerations for More Accurate and Effective Price Testing
While price testing in a typical B2B environment can be quite challenging, it's not impossible. In fact, a number of technological changes and developments over the last couple of decades have made price testing more of a practical reality for many B2B pricing teams. So what do you need to know about the current state of price testing in B2B environments? And more importantly, how can you leverage these powerful concepts in your specific situation? In this on-demand webinar, you'll learn about:
- The pros and cons of five different approaches to effective price testing in B2B environments.
- The critical factors for determining whether or not price testing is feasible, or even appropriate.
- Establishing the right mix of comparative measures to avoid costly unintended consequences.
- Six common misconceptions and mistakes that can derail your efforts and damage your credibility.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Combat Competitive Pricing Pressure
What's the best way to manage competitive pricing pressure? In this 4-part training webinar, we share 20 strategies and tactics leading pricing teams are using to anticipate competitive moves, minimize their impact, and respond more effectively.
View This Webinar -
Analytics or Optimization... Which Do You Need?
When it comes to pricing technologies like pricing analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization?
View This Guide -
The Negotiation Tactics Cheat Sheet
Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
View This Tool -
Promoting the Power of Pricing
In B2B, there are many other people affecting pricing outcomes, directly or indirectly. So how do you gain and maintain the organizational attention, support, and participation you need to drive improvement over time? It's easier than you may think!
View This Webinar

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges