PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Making Sense of Pricing Technology

Cutting thru the Confusion to Understand Your Options for Technology-Enabled Pricing

More and more companies today are looking to invest in their pricing capabilities and infrastructure. But as they survey the landscape, it's hard to make sense of the various technologies that are available today. How are they different? Do the differences actually matter? What do we need? How do we choose? These questions and many more cause many to just throw up their hands in frustration. In this on-demand webinar, you'll learn about:

  • The critical distinctions between various types of pricing technologies and why they matter in practical terms.
  • A helpful diagnostic process you can use to assess your specific situation and make better technology decisions.
  • The myths and misconceptions about pricing technology that are causing too many companies to fall behind.
  • Important considerations and evaluation criteria that pricing technology vendors may not be quick to volunteer.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Fundamentals of Price Structure

    In this on-demand webinar, we explore ten different approaches for structuring your prices to align to customer needs and priorities---from bundling, add-ons and multi-part prices to volume schedules, surcharges, and more.

    View This Webinar
  • Anticipating Competitors' Pricing Moves

    Your competitors' pricing actions (and reactions) add even more complexity to pricing. So what can you do to anticipate competitive moves and prevent them from spoiling your pricing efforts?

    View This Webinar
  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide
  • How to Crater a Market with Cost-Plus Pricing

    For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.

    View This Case Study