Managing Mix to Improve Pricing
How to Boost Pricing Performance by Getting Proactive About Your Customer and Product Mix
What if you could increase realized prices by 12% without actually changing your price-points or eliminating discount schedules? What if you could enhance margins by 15% without slashing your product costs or stripping salespeople of their authority to negotiate? And what if you could boost profitability by 19% without really changing much of anything...other than your focus? In this on-demand webinar, you'll learn about:
- The incredible amount of influence that product and customer mix have over nearly every aspect of performance.
- The major misconception that causes most companies to neglect one of the most powerful strategic levers available.
- A straightforward process for proactively engineering your mix to generate better outcomes as a matter of course.
- Various examples and tips to illustrate the concept and demonstrate the significant benefits of this strategic approach.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
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Making Price Increases Stick
Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?
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Generating Cost-to-Serve Automagically
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
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