Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Managing Multichannel Pricing

Strategies and Tactics for Profitable Pricing Alignment Across Multiple Sales Channels

While multichannel pricing tends to get a lot of attention in consumer retail spaces, the challenges are certainly present in B2B environments as well. In addition to balancing direct or ecommerce sales with indirect channel sales, B2B pricers also have to think about the various levels of the supply chain they might be engaging with---first and second tier distribution, specialty or regional distributors, value-added resellers, brokers, integrators, and so on. With so many channels in the mix, the potential for conflict and margin erosion is significant and you need to take a thoughtful approach. In this on-demand webinar, you'll learn about:

  • Strategies, tactics, and tips for minimizing the potential for channel conflict and dealing with it when it does occur.
  • Considerations for ensuring and policing pricing compliance through approaches such as minimum advertised pricing (MAP).
  • How to leverage techniques like market mapping and market research to make more deliberate and strategic channel choices.
  • Making accurate cost-to-serve and profitability comparisons and managing off-invoice expenses and concessions.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Earning Pricing a Seat At the Table

    In this session, learn about bridging the gap between just executing the plans that are handed down to actually having a hand in developing those plans.

    View This Webinar

  • Developing a Winning Roadmap for Pricing

    From our research, leading pricing functions go through key evolutionary phases in becoming more effective and strategic. In this 3-part training webinar, learn how to develop a roadmap that streamlines that evolution with a plan to be a more valuable and strategic function.

    View This Webinar

  • Stop Being Afraid of Procurement

    In this interview with Chris Provines, author of "Selling to Procurement", get an inside look at the goals and tactics of the purchasing people who are working so hard to get your salespeople to give up margin.

    View This Interview

  • Managing Risk in B2B Pricing

    Whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in B2B pricing. In this session, learn how to mitigate pricing risks before they can manifest.

    View This Webinar