Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't pricing outliers always a bad thing?
• How do you "normalize" your pricing to something else?
• Can you tell, in advance, whether a promotional discount will work?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How can we see the customer spend that we aren't getting?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• How can pricing skills be applied to other profitable problems?
• What if our competitors are outperforming us on every value-driver that really matters?