Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Why is accurate price segmentation so important?
- Can just measuring something cause it to improve?
- What if our competitors are outperforming us on every value-driver that really matters?
- Should we be able to command a price premium for every value-gap we identify?
- What are the growth paths that other pricing groups are taking?
- How can we get ahold of competitors' price lists?
- How do I know if my value messages are really "strategic"?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
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All About Price Optimization
The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.
View This Webinar -
Can You Benefit from Better Deal Management?
Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.
View This Guide
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