Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• How do you "normalize" your pricing to something else?
• Should I give my salespeople a specific price, or is a range OK?
• Should I share the results of our marketing research with the sales team?
• Aren't people usually the root-causes behind most pricing problems?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Should we be able to command a price premium for every value-gap we identify?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?