Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What is a "Mix Shift" customer defection and how do I spot it?
• What are the growth paths that other pricing groups are taking?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Can pricing analysts be taught the softer skills they need to be successful?
• Should we use current or potential LTV in our segmentation?
• How do I know if my value messages are really "strategic"?
• What types of attributes should we think about for price segmentation?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?