Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real price segment look like? What defines it?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What are the different buyer types we might be negotiating with?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• When conducting research interviews, how many should we try to conduct?
• What’s the difference between “hard” and “soft” value-drivers?
• How can product packaging be leveraged to increase profitability?