Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Aren't pricing outliers always a bad thing?
- Can you measure price elasticity through channels?
- How do I know if my value messages are really "strategic"?
- Can you tell, in advance, whether a promotional discount will work?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- Can pricing analysts be taught the softer skills they need to be successful?
- How can pricing skills be applied to other profitable problems?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
View This Webinar -
Four Ways to Get More Out of Pricing Analytics
There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.
View This Guide
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Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
