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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What if our competitors are outperforming us on every value-driver that really matters?
  • Are there other profitable growth drivers a pricing team could focus on?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What is a "Steady State" customer defection and how do I spot it?
  • What does a real price segment look like? What defines it?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Should we use current or potential LTV in our segmentation?

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