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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Can just measuring something cause it to improve?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Does price elasticity really exist in B2B markets?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Should I share the results of our marketing research with the sales team?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • My company seems to love platitudes. How do I get others to focus on real messages?

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