Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How can we see the customer spend that we aren't getting?
• Why are the early signs of customer defection so difficult to spot?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How would we know which value packages or bundles make sense to create?
• Should I give my salespeople a specific price, or is a range OK?
• How can product packaging be leveraged to increase profitability?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?