Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• What's the difference between defection detection and customer retention?
• What is a "Steady State" customer defection and how do I spot it?
• Can pricing analysts be taught the softer skills they need to be successful?
• What types of attributes should we think about for price segmentation?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When conducting research interviews, how many should we try to conduct?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Should we be able to command a price premium for every value-gap we identify?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?