Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can we get ahold of competitors' price lists?
- If we spot a potential customer defection early enough, can we turn it around?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What's the difference between pricing analytics and optimization?
- Can you measure price elasticity through channels?
- Why is accurate price segmentation so important?
- How can I tell if a customer is defecting early enough to do something about it?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What is a "Steady State" customer defection and how do I spot it?
- How would we know which value packages or bundles make sense to create?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
Leveraging Price Testing
What do you need to know about the state of price testing in B2B environments? Which methods are best? And more importantly, how can you leverage these powerful concepts in your situation?
View This Webinar -
How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
View This Guide
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Price Promotions in B2B
Understanding the Ins and Outs of Using Promo Pricing To Boost Sales Volume
