Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Can you tell, in advance, whether a promotional discount will work?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why are salespeople so quick to offer discounts?
• What is a "Steady State" customer defection and how do I spot it?
• What’s the difference between “hard” and “soft” value-drivers?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?