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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't pricing outliers always a bad thing?
  • Can you measure price elasticity through channels?
  • How do I know if my value messages are really "strategic"?
  • Can you tell, in advance, whether a promotional discount will work?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • How can pricing skills be applied to other profitable problems?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?

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