Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Price Promotions in B2B

Understanding the Ins and Outs of Using Promo Pricing To Boost Sales Volume

For many organizations, price promotions are a go-to tactic whenever inventories begin to swell or it looks like revenue targets might be missed. This is somewhat understandable because as consumers ourselves, we’re constantly being bombarded with limited-time sales and discount offers. The problem, however, is that the dynamics in commercial markets are dramatically different than those in consumer markets. And as a result, price promotions simply do not work in the same ways. So what do we really need to know about price promotions in B2B to avoid costly mistakes? In this on-demand webinar, you'll learn about:

  • The most common ways in which price promotions are affected by the unique dynamics of B2B markets.
  • How to determine whether or not a particular price promotion is likely to achieve the desired outcomes.
  • Heading off misguided "great ideas" for promotions and proactively dealing with organizational pressures.
  • How to structure price promotions to incentivize profitable behaviors while minimizing downside risk.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Pros & Cons of Different Pricing Locations

    To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.

    View This Tool

  • Working With "Bad" Pricing Data

    In B2B, there are so many moving parts that always having a perfectly accurate and complete dataset just isn't very realistic. So we've got to figure out how to do the best we can with the data we've got.

    View This Webinar

  • Dismantling Mid-Market Pricing Myths

    In this Expert Interview with Jared Wiesel of Revenue Analytics, learn about his work helping mid-market companies get past the myths and misconceptions to begin leveraging the power of pricing technology.

    View This Interview

  • Reducing the Friction Between Sales & Pricing

    Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.

    View This Webinar