Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Pricing and Offer Design

How to Boost Price Realization By Crafting More Compelling Offers

In B2B environments, effective pricing isn’t just about arriving at the “right” number. It’s about shaping the entire offer in ways that highlight differential value, maximize leverage, and make direct comparisons more difficult for buyers—yes, even the buyers who are pretending not to care. When crafted well, offers can do more than justify the price—they can drive preference, disarm objections, and anchor negotiations before they even begin. So how do we construct these kinds of offers on purpose and as a matter of course? In this on-demand webinar, you'll learn about:

  • Creating offer structures that reinforce segmentation, value alignment, and strategic positioning.
  • Embedding smart pricing mechanics such as fencing, framing, bundling, and give-to-get tradeoffs.
  • Using strategic offer design to disrupt comparisons and reduce pricing pressure in negotiations.
  • Developing cross-functional routines that ensure smarter pricing and offer designs over time.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Getting to the Right Number

    In this Expert Interview, Walter Paczkowski shares his perspectives on the challenges and opportunities he's identified in his work using advanced quantitative techniques to set better prices.

    View This Interview

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar

  • All About Price Optimization

    The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.

    View This Webinar

  • Building A Center Of Excellence Around Pricing

    For many companies, the Pricing Center of Excellence model is finding favor over centralized pricing teams. This guide exposes the critical differences and steps to getting started with this popular model in your own organization.

    View This Guide