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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Can just measuring something cause it to improve?
  • Should I share the results of our marketing research with the sales team?
  • What's the difference between pricing analytics and optimization?
  • What does a real price segment look like? What defines it?
  • Can you measure price elasticity through channels?
  • How would we know which value packages or bundles make sense to create?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Does price elasticity really exist in B2B markets?
  • Aren't pricing outliers always a bad thing?
  • What is the average % lift reported by those using price elasticity to set prices?

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