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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are salespeople so quick to offer discounts?
  • Should we use current or potential LTV in our segmentation?
  • How can we get ahold of competitors' price lists?
  • Why are the early signs of customer defection so difficult to spot?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What is a "Steady State" customer defection and how do I spot it?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Does price elasticity really exist in B2B markets?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How would we know which value packages or bundles make sense to create?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Methods of Measuring Value and Pricing Performance

    Ever had a request for more resources or investment met with "what have you done for me lately?" In this Expert Interview, Erin Cihak and Peter Bloechle discuss multiple approaches for credibly demonstrating value and contribution.

    View This Interview

  • How to Defend Your Prices

    In B2B environments, you're sometimes facing a battle on two fronts: With customers and prospects, and with others inside your own company. In this on-demand webinar, learn about effective strategies and tactics for defending your prices internally and externally.

    View This Webinar

  • The Fundamentals of Pricing Intelligence

    In pricing, it's easy to feel like you're making decisions in a vacuum. But there are many powerful sources of pricing intelligence you can leverage. In this on-demand webinar, learn how to design and implement systems for tapping into those sources of intelligence and how best to respond.

    View This Webinar

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.

    View This Webinar