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Pricing Thru a Trade War

Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything

When global trade tensions escalate, everything can become more difficult—costs can skyrocket, supply chains can break, demand can get flaky, and our competitors can become even more irrational. For B2B pricing teams, the pressure to respond quickly is intense. But knee-jerk price changes, blanket increases, and desperation discounts can all do more harm than good. So how can pricing professionals navigate the turmoil without sacrificing our pricing integrity, our margins, or our own sanity? In this on-demand webinar, you'll learn about:

  • Balancing speed and agility with discipline and accuracy when the situation demands quick responses.
  • How to triage the issues and problems so that we best focus our limited time, energy, and resources.
  • Effectively communicating our pricing actions to better manage expectations and help mitigate fears.
  • Leveraging the increased attention and urgency to upgrade our pricing infrastructure and systems.

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