Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Using The "Measurement Effect" to Improve Margins

How Getting Your Own House in Order Can Have a Positive Influence on Pricing Outcomes

When it comes to finding problems or failings with pricing and discounting, the sales department is a sitting duck. But before you go pointing fingers, it's good to ensure you have your own house in order--not just because you want to avoid potential backfire, but because you're also likely to see other positive effects. In this tutorial, you'll learn:

  • Why the "Measurement Effect" can start having a positive influence on pricing and discounting behaviors in the field.
  • The key to leveraging this effect with your sales team and the 3 critical approaches that can push them into action.
  • The metrics you'll want to have in place before you get started and other important things to keep in mind.
  • How other companies have been able to use this powerful effect to there advantage--some by accident.

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Assessing Your Pricing Capabilities

    While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.

    View This Webinar

  • Managing Mix to Improve Pricing

    Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.

    View This Webinar

  • Getting to the Right Number

    In this Expert Interview, Walter Paczkowski shares his perspectives on the challenges and opportunities he's identified in his work using advanced quantitative techniques to set better prices.

    View This Interview

  • Communicating Value Over Price

    How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?

    View This Webinar