Rethinking the “Pricing Journey”
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete
The “crawl, walk, run” approach used to be perfectly acceptable for developing advanced pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. For starters, leading pricing teams have blazed new trails, setting a higher bar for pricing best practices. We’ve also witnessed a dramatic evolution in pricing technology, which is now accessible to a much broader range of companies, with SaaS offerings delivered from the cloud. Don’t risk falling behind. Read this provocative report to learn why now is the time to rethink the pricing journey.
This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
Five Strategies for Better Price Segmentation
A video guide that explores five strategies and considerations to make your price segmentation more powerful and profitable.
View This Guide -
How a "Top Salesperson" Gutted a Pricing Initiative
It's important to get Sales on-board when pursuing a pricing technology initiative, right? But how important is it, really? In this case study, learn to avoid the mistakes one company made when implementing a new pricing technology.
View This Case Study -
Earning Pricing a Seat At the Table
In this session, learn about bridging the gap between just executing the plans that are handed down to actually having a hand in developing those plans.
View This Webinar
Come Join Our Next Webinar
More Effective Cost-Plus Pricing
Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool
