Revamping Sales Comp to Improve Pricing
How to Move Beyond a Revenue-Based Sales Comp Plan to Boost Pricing Performance
Revenue-based sales compensation schemes are an ever-present anchor, always dragging on your pricing performance. Sales incentives based solely on revenue virtually guarantee that pricing and profitability considerations will be an afterthought at best. But with a thoughtful approach, you can change the game, lose the anchor, and reward your salespeople for selling at more profitable prices. In this on-demand webinar, you'll learn about:
- How revenue-based sales comp plans almost always work against your best-laid pricing plans.
- A straightforward, step-by-step process for tackling sales comp with less conflict and disruption.
- The pros and cons of various approaches for infusing pricing performance into your sales comp plan.
- How to gain management support and collaborate with Sales to ensure adoption and reduce risk.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Functional Area Cheat Sheet
A quick overview of the common ways different internal groups can have an effect on pricing outcomes and suggestions for how you might be able to diplomatically help them help you.
View This Tool -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Better Product Management for Better Pricing
In this on-demand webinar, learn how leading pricing teams are influencing the pre-market decisions that can increase pricing pressure and limit the prices you can command in the market.
View This Webinar -
Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
View This Guide
Come Join Our Next Webinar
Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
