Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Why don't more B2B companies measure and utilize price elasticity?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What role should lifetime value play in our pricing segmentation?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why are the early signs of customer defection so difficult to spot?
• What are some good ways to talk about price/volume tradeoffs?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How can pricing skills be applied to other profitable problems?