Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why don't more B2B companies measure and utilize price elasticity?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What is a "Mix Shift" customer defection and how do I spot it?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Should I share the results of our marketing research with the sales team?
• Why is customer retention so much more important in B2B than in B2C?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How do you "normalize" your pricing to something else?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?