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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Can you tell, in advance, whether a promotional discount will work?
  • What role should lifetime value play in our pricing segmentation?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • Does price elasticity really exist in B2B markets?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Aren't pricing outliers always a bad thing?

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