Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why is accurate price segmentation so important?
• How would we know which value packages or bundles make sense to create?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if our competitors are outperforming us on every value-driver that really matters?
• When conducting research interviews, how many should we try to conduct?
• How does internal marketing relate to change management?