Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can pricing skills be applied to other profitable problems?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- Can you measure price elasticity through channels?
- Why are the early signs of customer defection so difficult to spot?
- How can we see the customer spend that we aren't getting?
- How can we get ahold of competitors' price lists?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
View This Guide -
Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
View This Guide -
Communicating Value Over Price
How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?
View This Webinar -
Golden Rules of B2B Pricing
B2B pricing has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?
View This Webinar
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