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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What are the different buyer types we might be negotiating with?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What does a real price segment look like? What defines it?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Why don't more B2B companies measure and utilize price elasticity?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Can you tell, in advance, whether a promotional discount will work?

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