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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How can pricing skills be applied to other profitable problems?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • Can you measure price elasticity through channels?
  • Why are the early signs of customer defection so difficult to spot?
  • How can we see the customer spend that we aren't getting?
  • How can we get ahold of competitors' price lists?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

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