Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• If we spot a potential customer defection early enough, can we turn it around?
• Can you tell, in advance, whether a promotional discount will work?
• What role should lifetime value play in our pricing segmentation?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Can pricing analysts be taught the softer skills they need to be successful?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Does price elasticity really exist in B2B markets?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Aren't pricing outliers always a bad thing?