Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• What’s the difference between “hard” and “soft” value-drivers?
• What role should lifetime value play in our pricing segmentation?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What if our competitors are outperforming us on every value-driver that really matters?
• Aren't people usually the root-causes behind most pricing problems?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?