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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why is customer retention so much more important in B2B than in B2C?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What role should lifetime value play in our pricing segmentation?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Aren't people usually the root-causes behind most pricing problems?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • 17 Customer Insights for More Strategic Pricing

    Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.

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  • Avoiding Guesswork in Value-Based Pricing

    Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.

    View This Guide
  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar
  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool