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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Aren't pricing outliers always a bad thing?
  • How can we see the customer spend that we aren't getting?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why are the early signs of customer defection so difficult to spot?
  • What are some good ways to talk about price/volume tradeoffs?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • 17 Customer Insights for More Strategic Pricing

    Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.

    View This Guide

  • Avoiding Guesswork in Value-Based Pricing

    Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.

    View This Guide

  • Breaking Out of Your Pricing "Box"

    Effective pricing in B2B often requires coordination between marketing, sales, product management, and even accounting. This on-demand training session exposes how to influence the other departments that can make or break your pricing efforts.

    View This Webinar

  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study