Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Should we be able to command a price premium for every value-gap we identify?
• Should we use current or potential LTV in our segmentation?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should I share the results of our marketing research with the sales team?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can I tell if a customer is defecting early enough to do something about it?
• What does a real price segment look like? What defines it?