Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What role should lifetime value play in our pricing segmentation?
• How does internal marketing relate to change management?
• Why would a B2B customer defect if they are saying they're satisfied?
• Aren't people usually the root-causes behind most pricing problems?
• What are the growth paths that other pricing groups are taking?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Aren't pricing outliers always a bad thing?