Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What are the different buyer types we might be negotiating with?
• Aren't people usually the root-causes behind most pricing problems?
• What’s the difference between “hard” and “soft” value-drivers?
• What are the growth paths that other pricing groups are taking?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are some good ways to talk about price/volume tradeoffs?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should I share the results of our marketing research with the sales team?