Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What if our competitors are outperforming us on every value-driver that really matters?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What are the growth paths that other pricing groups are taking?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Does price elasticity really exist in B2B markets?
• Should I give my salespeople a specific price, or is a range OK?
• How can we see the customer spend that we aren't getting?
• What is a "Mix Shift" customer defection and how do I spot it?